NBC.OTS » Products

Masthead (Desktop and Mobile Web)

Omar — Thu, 08 Feb 2018 16:33:13 +0000

Ad Size	Desktop 10:1/4:1 Mobile 16×9/6×1 Mobile
Unit Name	Flexible Pushdown
HTML 5 File Size	100k/200k*
Animation	15 seconds max
Audio	On Click
3rd Party Serving	Yes
Expansion Size	4:1
Notes	Auto Expand = 1 per 24/hrs Subsequent expansion upon user click Control = Scroll to collapse/expand Video must include: Play, Pause, Mute (must be user initiated sound)

* polite load

Flexible IAB 1:1

Omar — Thu, 08 Feb 2018 16:55:56 +0000

Ad Size	1:1
Unit Name	MPU
HTML 5 File Size	100k/200k*
Animation	15 seconds
Audio	On Click
3rd Party Serving	Yes
Expansion Size	N/A

* polite load

Flexible IAB 8:1

Omar — Thu, 08 Feb 2018 17:03:42 +0000

Ad Size	8:1
Unit Name	Leaderboard
HTML 5 File Size	100k/200k*
Animation	15 seconds
Audio	On Click
3rd Party Serving	Yes
Expansion Size	N/A

* polite load

:15 Second Pre-Roll Video

Omar — Fri, 13 Jun 2014 15:41:18 +0000

Ad Size	640×360 preferred
Unit Name	Preroll
Bit Rate	Greater than 2Mbps
Animation	15 seconds
Audio	Auto
3rd Party Serving	Yes
Frame Rate	At least 15 frames per second
Recommended codecs	MPEG2, WMV, H.264/AAC
Aspect Ratio	16:9 (wide screen)

24 Hour Homepage Takeover

Omar — Wed, 11 Jun 2014 22:36:50 +0000

Make an impact on visitors as they enter the website.
A Homepage Takeover uses all available ad space of the homepage to have a direct impact on our visitor.

The following ad units forms the makeup of a Homepage Takeover

* New York and Bay Area feature two 300x250s

FEP (VOD) Full Episode Player :15

Omar — Wed, 17 Dec 2014 19:28:11 +0000

VOD: Watch full episodes of NBC programming on demand from the NBC App, NBC.com & OTT devices

24 Hour Desktop Primary Section Takeover

Omar — Tue, 17 Jun 2014 20:01:55 +0000

Make an impact to visitors as they enter the website.
Primary section takeover’s use all available ad space of the section for the day.

The following ad units form the makeup of a Homepage Takeover

Digital Sweepstakes

Omar — Mon, 21 Jul 2014 19:39:29 +0000

With NBC as your advertising partner we can design, build, and fulfill promotional sweepstakes or contest that are socially friendly.

Native Advertising

Omar — Fri, 13 Jun 2014 18:57:34 +0000

Native Immersive Article

Omar — Thu, 05 Mar 2015 22:41:58 +0000

Immersive Article (formerly known as Parallax) allow you to deliver a series of content in a rich immersive experience.

Parallax (par·al·lax) the effect whereby the position or direction of an object appears to differ when viewed from different positions. These content partnerships are promoted one per week per content initiative and can be built out as a series or a one off.

These content integrations use text, custom produced video, hi-res photography and/or existing client creative to engage with local audiences. Immersive Articles encourage longer page visit time as user curiosity leads to scrolling through the entire design (including the highlighted call to actions)