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<channel>
	<title>NBC.OTS &#187; Products</title>
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	<link>http://sales.nbcstations.com/adplaybook</link>
	<description>Advertisement Standards</description>
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		<title>Masthead (Desktop and Mobile Web)</title>
		<link>http://sales.nbcstations.com/adplaybook/product/masthead/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/masthead/#comments</comments>
		<pubDate>Thu, 08 Feb 2018 16:33:13 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://sales.nbcstations.com/adplaybook/product/iab-1010pushdown/</guid>
		<description><![CDATA[<a href="https://specless.github.io/demo-site/article/?masthead=YSP6cRqwk&#038;YSP6cRqwk=jCCXHk6w,live,live" target="_blank">Masthead Demo</a>

Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).

<strong>IAB Pushdown Behavior</strong>
A unit that displays expanded at 4:1 initially, pushing down the content of the page. The user may collapse the unit at any time.

Upon viewing the ad a second time, the unit displays collapse initially at 10:1 with a call to action to expand the unit again.

<strong> Collapsed Dimensions</strong>
Desktop: 10:1
Mobile: 6:1
<strong>Expanded Dimensions</strong>
Desktop: 4:1
Mobile: 16:9

In-Banner Video units must have user initiated sound.]]></description>
				<content:encoded><![CDATA[<table border="0">
<tbody>
<tr>
<td style="text-align: right;"><strong>Ad Size</strong></td>
<td>Desktop 10:1/4:1 Mobile 16&#215;9/6&#215;1 Mobile</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Unit Name</strong></td>
<td>Flexible Pushdown</td>
</tr>
<tr>
<td style="text-align: right;"><strong>HTML 5 File Size</strong></td>
<td>100k/200k*</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Animation</strong></td>
<td>15 seconds max</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Audio</strong></td>
<td>On Click</td>
</tr>
<tr>
<td style="text-align: right;"><strong>3rd Party Serving</strong></td>
<td>Yes</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Expansion Size</strong></td>
<td>4:1</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Notes</strong></td>
<td>Auto Expand = 1 per 24/hrs<br />
Subsequent expansion upon user click<br />
Control = Scroll to collapse/expand<br />
Video must include: Play, Pause, Mute (must be user initiated sound)</td>
</tr>
</tbody>
</table>
<p>* polite load</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flexible IAB 1:1</title>
		<link>http://sales.nbcstations.com/adplaybook/product/1-1/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/1-1/#comments</comments>
		<pubDate>Thu, 08 Feb 2018 16:55:56 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://sales.nbcstations.com/adplaybook/product/1-1/</guid>
		<description><![CDATA[<a href="https://app.specless.tech/app/creatives/preview/external/RgptxtH" target="_blank">1:1 Demo</a>

Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).

In-Banner Video units must have user initiated sound.]]></description>
				<content:encoded><![CDATA[<table border="0">
<tbody>
<tr>
<td style="text-align: right;"><strong>Ad Size</strong></td>
<td>1:1</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Unit Name</strong></td>
<td>MPU</td>
</tr>
<tr>
<td style="text-align: right;"><strong>HTML 5 File Size</strong></td>
<td>100k/200k*</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Animation</strong></td>
<td>15 seconds</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Audio</strong></td>
<td>On Click</td>
</tr>
<tr>
<td style="text-align: right;"><strong>3rd Party Serving</strong></td>
<td>Yes</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Expansion Size</strong></td>
<td>N/A</td>
</tr>
</tbody>
</table>
<p>* polite load</p>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/1-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flexible IAB 8:1</title>
		<link>http://sales.nbcstations.com/adplaybook/product/flexible-iab-81/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/flexible-iab-81/#comments</comments>
		<pubDate>Thu, 08 Feb 2018 17:03:42 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://sales.nbcstations.com/adplaybook/product/flexible-iab-81/</guid>
		<description><![CDATA[<a href="https://app.specless.tech/app/creatives/preview/external/CdGmDm7" target="_blank">8:1 Demo</a>

Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).]]></description>
				<content:encoded><![CDATA[<table border="0">
<tbody>
<tr>
<td style="text-align: right;"><strong>Ad Size</strong></td>
<td>8:1</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Unit Name</strong></td>
<td>Leaderboard</td>
</tr>
<tr>
<td style="text-align: right;"><strong>HTML 5 File Size</strong></td>
<td>100k/200k*</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Animation</strong></td>
<td>15 seconds</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Audio</strong></td>
<td>On Click</td>
</tr>
<tr>
<td style="text-align: right;"><strong>3rd Party Serving</strong></td>
<td>Yes</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Expansion Size</strong></td>
<td>N/A</td>
</tr>
</tbody>
</table>
<p>* polite load</p>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/flexible-iab-81/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Flexible IAB 6:1</title>
		<link>http://sales.nbcstations.com/adplaybook/product/flexible-iab-61/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/flexible-iab-61/#comments</comments>
		<pubDate>Thu, 08 Feb 2018 17:09:19 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://sales.nbcstations.com/adplaybook/product/flexible-iab-61/</guid>
		<description><![CDATA[<a href="https://app.specless.tech/app/creatives/preview/external/SySwWxs" target="_blank">6:1 Demo</a>
Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)]]></description>
				<content:encoded><![CDATA[<table border="0">
<tbody>
<tr>
<td style="text-align: right;"><strong>Ad Size</strong></td>
<td>6:1</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Unit Name</strong></td>
<td>XX-Large Image Banner</td>
</tr>
<tr>
<td style="text-align: right;"><strong>File Size</strong></td>
<td>15k GIF/JPG</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Animation</strong></td>
<td>None</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Audio</strong></td>
<td>N/A</td>
</tr>
<tr>
<td style="text-align: right;"><strong>3rd Party Serving</strong></td>
<td>Yes</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Expansion Size</strong></td>
<td>N/A</td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/flexible-iab-61/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>:15 Second Pre-Roll Video</title>
		<link>http://sales.nbcstations.com/adplaybook/product/preroll/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/preroll/#comments</comments>
		<pubDate>Fri, 13 Jun 2014 15:41:18 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://www.nbcstations.com/sales/digital/product/preroll/</guid>
		<description><![CDATA[Companion 300x250 ads are only served when available.]]></description>
				<content:encoded><![CDATA[<table border="0">
<tbody>
<tr>
<td style="text-align: right;"><strong>Ad Size</strong></td>
<td>640&#215;360 preferred</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Unit Name</strong></td>
<td>Preroll</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Bit Rate</strong></td>
<td>Greater than 2Mbps</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Animation</strong></td>
<td>15 seconds</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Audio</strong></td>
<td>Auto</td>
</tr>
<tr>
<td style="text-align: right;"><strong>3rd Party Serving</strong></td>
<td>Yes</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Frame Rate</strong></td>
<td>At least 15 frames per second</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Recommended codecs</strong></td>
<td>MPEG2, WMV, H.264/AAC</td>
</tr>
<tr>
<td style="text-align: right;"><strong>Aspect Ratio</strong></td>
<td>16:9 (wide screen)</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/preroll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>24 Hour Homepage Takeover</title>
		<link>http://sales.nbcstations.com/adplaybook/product/hp-takeover/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/hp-takeover/#comments</comments>
		<pubDate>Wed, 11 Jun 2014 22:36:50 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://www.nbcstations.com/sales/digital/product/hp-takeover/</guid>
		<description><![CDATA[Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)]]></description>
				<content:encoded><![CDATA[<p>Make an impact on visitors as they enter the website.<br />
A Homepage Takeover uses all available ad space of the homepage to have a direct impact on our visitor.</p>
<p>The following ad units forms the makeup of a Homepage Takeover</p>
<ul>
<li><a href="http://sales.nbcstations.com/adplaybook/product/iab-pushdown/">IAB Pushdown 970×90</a></li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/300x250-mpu/">MPU 300×250</a></li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/sponsor-logo/">Sponsor Logo 120&#215;60</a></li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/leaderboard-display-728x90/">Leaderboard 728×90</a></li>
</ul>
<p>* New York and Bay Area feature two 300x250s</p>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/hp-takeover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>24 Hour Social Takeover (Mobile)</title>
		<link>http://sales.nbcstations.com/adplaybook/product/social-takeover/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/social-takeover/#comments</comments>
		<pubDate>Mon, 17 Nov 2014 17:03:12 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://sales.nbcstations.com/adplaybook/product/social-takeover/</guid>
		<description><![CDATA[<a class="fancybox-iframe {width:320,height:600}" href="http://sales.nbcstations.com/adplaybook/wp-content/uploads/2014/11/social-takeover-demo.mov">Social Takeover Demo</a>

Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)]]></description>
				<content:encoded><![CDATA[<p>Deliver your marketing message to a highly engaged social audience with a unique mobile web experience. This provides ownership of the 2 standard placements and a rich “scroll-position” ad unit for users coming to the NBC Owned Station sites from Facebook.</p>
<p>Partnerships run a per day basis in each market.</p>
<p>The following ad units form the makeup of a Social Takeover</p>
<ul>
<li><a href="http://sales.nbcstations.com/adplaybook/product/iab-pushdown/">320&#215;50</a></li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/mpu-display-300x250/">MPU 300×250</a></li>
<li>Scroll Position Ad (width is fully responsive to the phone (variable 320-480px) height is either 250, 365 or 380px)</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/social-takeover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FEP (VOD) Full Episode Player :15</title>
		<link>http://sales.nbcstations.com/adplaybook/product/fep/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/fep/#comments</comments>
		<pubDate>Wed, 17 Dec 2014 19:28:11 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://sales.nbcstations.com/adplaybook/product/q1-vod/</guid>
		<description><![CDATA[Impressions are based on availability. Please confirm inventory with your campaign manager.]]></description>
				<content:encoded><![CDATA[<p>VOD: Watch full episodes of NBC programming on demand from the NBC App, NBC.com &amp; OTT devices</p>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/fep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>24 Hour Desktop Primary Section Takeover</title>
		<link>http://sales.nbcstations.com/adplaybook/product/section-takeover/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/section-takeover/#comments</comments>
		<pubDate>Tue, 17 Jun 2014 20:01:55 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://www.nbcstations.com/sales/digital/product/entertainment-takeover/</guid>
		<description><![CDATA[Ad unit content must be clearly distinguishable from normal webpage or application content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)]]></description>
				<content:encoded><![CDATA[<p>Make an impact to visitors as they enter the website.<br />
Primary section takeover&#8217;s use all available ad space of the section for the day.</p>
<p>The following ad units form the makeup of a Homepage Takeover</p>
<ul>
<li><a href="http://sales.nbcstations.com/adplaybook/product/iab-pushdown/">IAB Pushdown 970×90</a></li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/300x250-mpu/">MPU 300×250</a> with Page Skin</li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/sponsor-logo/">Sponsor Logo 88&#215;31</a></li>
<li><a href="http://sales.nbcstations.com/adplaybook/product/leaderboard-display-728x90/">Leaderboard 728×90</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/section-takeover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Sweepstakes</title>
		<link>http://sales.nbcstations.com/adplaybook/product/digital-sweepstakes/</link>
		<comments>http://sales.nbcstations.com/adplaybook/product/digital-sweepstakes/#comments</comments>
		<pubDate>Mon, 21 Jul 2014 19:39:29 +0000</pubDate>
		<dc:creator><![CDATA[Omar]]></dc:creator>
		
		<guid isPermaLink="false">http://www.nbcstations.com/sales/digital/product/digital-sweepstakes/</guid>
		<description><![CDATA[With NBC as your advertising partner we can design, build, and fulfill promotional sweepstakes or contest that are socially friendly.]]></description>
				<content:encoded><![CDATA[<p>With NBC as your advertising partner we can design, build, and fulfill promotional sweepstakes or contest that are socially friendly.</p>
]]></content:encoded>
			<wfw:commentRss>http://sales.nbcstations.com/adplaybook/product/digital-sweepstakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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